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State of Internet Marketing: 16 Predictions for 2012 by Bruce Clay

admin » 27 January 2012 » In Internet, Social Media, Tech News » No Comments

State of Internet Marketing: 16 Predictions for 2012 by Bruce Clay

Another whirlwind year in Web marketing is behind us, and the one ahead seems just as exciting. The big news of 2011 emerged as Google worked to make results even more relevant and useful to users, which eventually led to the Panda algorithm update that targeted low-quality sites in the results pages. Then of course, big strides were made by major search engines like Bing and Google to make social search more of the norm leading to perhaps the biggest news in social and personalized search, just announced this month by Google with its Search plus Your World feature.

In keeping with our annual tradition here at Bruce Clay, Inc., I’d like to share with you my forecast of the search climate in 2012:

1. Budgets will be larger than expected, although not crazy, and spending will be rapid. I expect that spending will ramp quickly early in 2012, then flatten during the middle of the year, then grow in the fourth quarter for a yearly growth of 13.73194 percent. Top firms will be busy and by mid-year many will stop accepting clients. There will be significant early excitement as online leads grow significantly.

2. Internet marketing optimization (IMO, the umbrella for SEO, PPC, analytics, social, conversion and information architecture) is finally recognized as the new online marketing battleground. Specialists such as SEOs are forced to learn about all other disciplines as projects require participants to know more about more about the other IMO disciplines.

3. Conferences see massive popularity as companies fight to learn the Internet marketing optimization disciplines. As the IMO disciplines become more competitive, training will become a significant factor in businesses wanting a slice of the online pie. Training demand grows rapidly, and the best online and classroom courses will be exceptionally popular. Training classes at conferences will fill early and will often be the justification for the conference.

4. Google+ will collect data that assists Google search in providing unique and exceptionally targeted results. Personalization of search results (ads, organic and local) is essentially accomplished.

5. The cost of AdWords ads doubles, but the ROI resulting from personalization targeting justifies it. Personalization makes it work. Google releases a new version of AdWords management tools combining demographic targeting to compete with that found in Facebook.

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Welcome To The Future Of Media – Online Growing

admin » 13 January 2012 » In Internet, Social Media, Tech News » No Comments

Welcome To The Future Of Media – Online Growing

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Welcome To The Future Of Media – “Distribution” is bigger…

admin » 04 January 2012 » In Internet, Marketing, Social Media, Tech News, Uncategorized » No Comments

Welcome To The Future Of Media – “Distribution” is bigger…

Welcome To The Future Of Media - Distribution is bigger...

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